Starting a conversation with someone who’s never heard of you or isn’t actively looking to solve a relevant challenge is tough.

It’s easy to sell to prospects who are already interested in your product. But the best salespeople are distinguished from the average ones when it comes to strangers or uninterested prospects. 

James Nathan is a passionate speaker, author, and results-driven business development coach. He is the founder of the James Nathan Experience, a business and personal development training academy, designed to unlock and grow the natural potential of people in professional roles. 

In this episode of Audacious Leaders Podcast, James shares how he helps clients become ‘Rain Makers’,  build great relationships whilst marketing and selling themselves and their services in a soft yet highly effective way.

What areas might be stopping you from being your best, most natural leader?

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Key Takeaways:

“Nobody likes to be sold to, but we all like to buy. And we understand that if it’s something that we really want, then we’re happy to accept it. And more importantly, if we like the person selling to us, it makes the whole thing really easy.” – James Nathan

“Telling people who you are and what you do and all the big ‘I am’ stuff, nobody cares. Nobody cares what you do. They care what you can do for them. We need to get that message right now – of how do I help, and who do I help, under what circumstances and then take that out to the market.” – James Nathan

“Stop and say to yourself, how would I introduce myself to a stranger? When they ask me what do you do? You stop and think, how do I tell this person in a way which they actually understand when I could help them, and in what circumstances, in a way that they could tell a friend?”– James Nathan

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